BizSugar.com › Online Marketing › Shopping Cart Abandonment: 13 Ways To Reduce E-Commerce Abandonment Rates

Shopping cart abandonment occurs when a website visitor arrives at an online store, adds goods to a shopping cart with the intention of purchasing and then fails to checkout for a particular reason(s). This posting looks at practical steps that a website owner can take to reduce the percentage of orders that are abandoned. You should work in consultation with your web designer to ensure that your online store makes the checkout process as easy as possible for customers.