Social Media Emerging Factor in Lead Generation

Posted by billrice under Online Marketing
From http://leadmarketwatch.com 5068 days ago
Made Hot by: dreamwithdeadline on June 11, 2010 5:09 pm

There’s been much debate over the role and impact of social media on lead generation. However, after all the pontification it looks like marketers themselves are taking the plunge.

According to a recent Unisfair study of Technology Marketers the top emerging channel is social media for lead generation, with 74% of respondents tagging it as a priority.

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Comments

Written by billrice
5066 days ago

So true Sarah and Shawn. Marketing, any marketing, takes an investment and consistency to yield results. There are no "secrets to making millions" all the ways take some creativity and hard work. Social media is a great way to add another tool to the toolkit.

Thanks for reading and commenting!

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Written by ShawnHessinger
5068 days ago

Agree with your comment, Sarah. I guess the amazing thing to me is when business owners will actually be hostile about the social media marketing thing. On the other side are people who seem to want to use it for a week and see monumental growth of sales. Does either of these perspectives make sense to anyone? Who would turn down such an inexpensive means of communicating with customers? Why would you not use social media. On the other hand, what marketing tool doesn't require effort? Why would anyone believe any marketing tool would just work like magic? It amazes me how on both sides of the argument, social media is pout in a special category as if the rules of basic marketing don't apply.

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Written by globalcopywrite
5068 days ago

Hi Bill, I like you post and I can't help but smile when I read it. Why? Because your advice for using social media is just good old-fashioned marketing. Social media is simply another tool and, as you rightly point out, just using the tool isn't going to get the result you need.

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