BizSugar.com › Online Marketing › Startup Marketing Mistake: Losing People Through the Bottom of Your Funnel

Every customer who cancels due to a lack of features (or any other fixable reason) translates to time and effort you spent sending them to your website and converting them into a customer. Think about it this way: if your conversion rate is 1%, losing a single customer is like 100 people never coming to your website. Strike that traffic from your logs. I'm a bit weepy just thinking about it.