BizSugar.com › Online Marketing › Surveys Show: Google Still No.1 Despite Most User’s Aversion to Personalised Search

Alongside these positive statistics though, the Pew survey revealed that of its 2,000 respondents the majority 65% viewed personalised search as bad and limiting to search results one sees. An even larger 73% agreed that search engines keeping track of what you search in order to personalise search results is an invasion of privacy.