BizSugar.com › Online Marketing › The PPC Food Pyramid:  A 211 Point PPC Marketing Strategy

The world of PPC marketing can be overwhelming.

You have no shortage of options (over 72 channels to choose from), but you need to know which PPC channels will work best for your specific goals.

If you use all the PPC food groups in the right way, in the right portions, then you’ll be able to maximize your ROI.

With the PPC Food Pyramid, you'll learn why you need:

* 6-11 Servings of PPC Channels + Networks
* Infinite Servings of Keyword + Targeting Options
* Infinite Servings of Ad Creation + Split Testing
* 2-3 Servings of Landing Page + Conversion Optimization
* 2-3 Servings of PPC Analytics + Scripts + Bidding

...to make sure you get a balanced PPC diet.

What's your favorite PPC or keyword research tool to use and why?