BizSugar.com › Online Marketing › The Real Social Media Management Happens In-House

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, social media management can also help drive targeted traffic to your content; increase your organic brand presence, expand your potential reach to new and existing customers and more.