BizSugar.com › Online Marketing › The Ultimate Beginner’s Guide to A/B Testing - AppInstitute

Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which is understandable since many articles approach the topic as if you’re a seasoned professional.

In this guide, I will not only cover what A/B testing is, but also why it is important, and how you can go about setting up your own A/B testing strategy.