The Ultimate SEO Playbook for 2016 with Sam Hurley

Posted by searchdecoder under Online Marketing
From www.searchdecoder.com/2016-seo-playbook/ 3091 days ago

The Ultimate SEO Playbook for 2016
by Matthew Capala on November 10, 2015 in SEO, SEO Insider Tips
Let’s face it. Today’s SEO is like the Labors of Hercules for many businesses.

Each year, Google changes its search algorithm around 500–600 times. 2015 has already been a roller-coaster for marketers who are trying to keep up with Google… and we can expect much more yet to come in 2016.

While many of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda, Penguin, and the Hummingbird) that affects search results in significant ways.

With so much scattered information about SEO, I reached out to Sam Hurley, a UK-based SEO veteran with years of experience on both agency and client site, to round up his ideas about the most important trends and strategies in SEO to brace for in 2016.