BizSugar.com › Online Marketing › Title Pleaser: Kill Two Birds with One Stone

Not every post is meant to rank for a good keyword on Google. As a matter of fact, not that many of them are. For those special ones, you do in-depth keyword research, on-page optimization, and quality link building.(By the way, you can learn about these steps and more in my free 7 Steps to Compete Search Engine Domination report).
Also, there will always be some posts that just happen to rank for a good keyword you never optimized them for.