BizSugar.com › Online Marketing › Top Ten Signs You’re Pulling – Not Pushing – Your Customers

Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably find a mix of both works best. But don’t underestimate how much of a mindset-change the pull approach requires.