Those days from years ago, when everyone saw the exact same rankings for keyword when using Google to search, are over.

There. I said it. Again.

And for those of you who continue to call us SEO practitioners to ask how come your rankings vary when you look at them on your own office computer compared to our posted ranking reports on your SEO Dashboard – all we can say is yup!

And the difference, among other things yes, is that you’re looking at searches with your Google Personalised Search turned on – and we’re not!


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