If you are one of the likely thousands (millions?) of website owners that checked their analytics reports late last week and found that your organic search referrals from Google had taken a nose-dive, you have likely been affected by Google’s “Penguin 2.0 update”.

In a nutshell, this is a major update to Google’s ranking algorithms, whereby they are attempting to improve the quality of their search results by looking more deeply into the backlinks of a website.
- See more at: http://www.effectwebagency.com/web-marketing-insights/bring-traffic/where-did-my-google-traffic-go/#sthash.ikLI8Dqe.dpuf

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