Why Marketers Need to Embrace Q&As

Posted by PeaSoupDigital under Online Marketing
From http://www.peasoupdigital.co.uk 3197 days ago
Made Hot by: leonesimmy on August 1, 2015 4:28 pm

Google's Knowledge Vault is driving the future of search and with the 'People Also Ask' feature, it's time to for marketers to start answering questions.

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Comments

Written by lyceum
3191 days ago

You are welcome! :) I am a fan of P.G. Wodehouse, so I think it is pretty funny how it turned out with the search engine, Ask Jeeves to Ask.

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Written by lyceum
3193 days ago

Here is the link to the background story:

http://about.uk.ask.com/about/index.html#pgwodehouse

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Written by PeaSoupDigital
3191 days ago

Very informative, thanks!

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Written by lyceum
3193 days ago

Great to hear! :) I liked to ask "Jeeves" questions! ;) Did you the tribute they did to P.G. Wodehouse on the site?

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Written by PeaSoupDigital
3193 days ago

Didn't see that, but that sounds liking something worth checking out!

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Written by lyceum
3193 days ago

Could you say that it is an improved version of AskJeeves? ;)

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Written by PeaSoupDigital
3193 days ago

Exactly that! :)

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Written by lyceum
3195 days ago

How would you compare Wolfram Alpha with Google's knowledge vault?

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Written by PeaSoupDigital
3193 days ago

In terms of straight facts, stats and data, Wolfram Alpha is useful. However, Google's Knowledge Vault has the advantage of being able to understand the meaning of a query and provide answers that suit, albeit in the form of links to other websites. Using the power of the Google search engine, it is also able to provide answers to more obscure queries that Wolfram often does not recognise.

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