BizSugar.com › Public Relations › How to Promote Your Book with Free Radio Interviews

To promote a book today a winning public relations strategy for authors is to get interviewed on radio, TV, or podcast talk shows.
Getting interviewed as a guest expert on radio, TV, or podcast, can help establish you as an expert in your field, build credibility, and help you sell more books.

Authors are in high demand as radio guests and on TV talk shows because having a book published automatically suggests that you are an expert worth listening to about your book’s topic.

To promote a book on radio shows, get authors interviewed on TV, or featured on podcasts, you need to reach the producers of your targeted programs with a helpful and informative story pitch.