How To Write A Small Business Press Release Subject Line

Posted by jsternal under Public Relations
From http://www.understandingmarketing.com 5144 days ago
Made Hot by: Jed on March 26, 2010 3:35 pm

Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases.

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Comments

Written by ShawnHessinger
5142 days ago

Wow, John, great insight. It's amazing how the need to send press releases via e-mail vs. fax changes everything. As a veteran of the newspaper business for over eleven years, I can tell you e-mail has completely overtaken fax or other means of delivering press releases and the sheer volume of e-mails the average editor must scan through daily is immense. I don't think there are any hard and fast rules here except that the subject line must stand out and look important (and time sensitive)and the lead line and first paragraph must match that subject and elaborate quickly once you do get an editor to open your e-mail. If they can't figure out it's important, it's headed for deletion.

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