BizSugar.com › Public Relations › Quick guide for responding to HARO or Reporter Connection queries

One of the easiest tools for do-it-yourself publicity is to subscribe to reporter query services like HARO (Help a Reporter Out), Reporter Connection, Source Bottle and the like.

(Those are services used by journalists and bloggers to find experts and information for their publications.)

Just sign up, scan the daily emails and respond to those that match your experience. For a lot of professionals, it’s not as nerve wracking as cold “pitching” (contacting a journalist or blogger and suggesting a story yourself.)