BizSugar.com › Public Relations › Social Media Public Relations: Social Networks as a PR Strategy

Using social media networks like LinkedIn, Facebook and Twitter can complement an overall PR plan, but should not replace good public relations techniques.

While an integrated social media plan is an important element of today’s PR strategies, companies need to be careful not to rely entirely on publicizing news on social networks. Social media public relations require a balance between new and old PR tactics and techniques.