BizSugar.com › Public Relations › SweetSoaps Excells At Small Business Public Relations

Following is a Q&A with Ellen Cagnassola, the Soap Executive Officer (SEO) of SweetSoaps, a maker of custom soap products based in New Jersey. Ellen’s been on our radar for some time now (we’ve blogged about her in the past) and we found her on Twitter doing everything successful entrepreneurs do - make a good product, make good connections and make people aware of her. And just like professionals use social media to get PR, Ellen also focuses her efforts on social networking to build awareness that leads to good small business public relations.