You know that your product/service has reached ultimate 'Brand' eutopia when you achieve "Kleenex-Level Distinction". Kleenex's brand is so strong that a good percentage of American's will ask for a 'Kleenex' vs. a 'Tissue' when they need to blow their nose
The Difference Between a Kleenex and a Tissue « Flying Pig Communications
Posted by
lkpetrolino under Public Relations
From http://flyingpigcommunications.com 5156 days ago
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