BizSugar.com › Public Relations › Tips to Promote Your Small Business or Startup with Press Releases

As time goes by more and more new avenues for promoting your business emerge: social media, webinars, youtube – but as we incorporate these new tools into the marketing arsenal, we don’t want to forget about some tried and true promotion options. One of those oldies but goodies is the oft forgotten press release.

Press releases have been around forever, but nowadays in addition to still being a great way to get the word out about what’s going on with your company they’re also an awesome tool for improving your SEO. With that said, here are some tips for creating great press releases so you can be sure everyone knows about your company’s latest news: