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By Paul Anderson

To date many businesses (especially, small and medium sized business owners) have used Outlook email services as a customer relationship management solution for their businesses. This practice is increasingly attracting comments and criticism from a section of industry experts, who argue that although certain features of a comprehensive CRM solution has been embedded in Outlook it can’t replace customer relationship management software as a complete customer contact management tool. This is an analytical write-up which has discussed both sides of the story to help our readers find a better customer management solution for their business.