What's the Purpose of Your Business Plan?

Avatar Posted by ShawnHessinger under Resources
From http://www.youtube.com 3810 days ago
Made Hot by: tiroberts on September 21, 2009 1:22 pm
What's the purpose of your business plan? That depends on what you are using it for, says Clayton Christopher, founder and owner of Sweet Leaf Tea Company. Christopher says his company writes a new business plan every year but it isn't the kind used to raise money from investors. Though a document to raise money is one kind of business plan, another simply serves as a road map for your company in the coming year. It tells each employee what they should be aiming for and what your company is trying to achieve. If those goals change from year to year, that's OK, says Christopher. As your business tries new things, your goals will change and so must your business plan.





Comments


Written by ShawnHessinger
3810 days ago

Martin,

I think the main point here is the different kinds of business plans depending upon your needs. For example, a business plan to secure investors vs. a business plan for an evolving company vs. an annual business plan for an operating company. It seems to me the same company might end up using all of these types of plans at different stages in their development.



Written by lyceum
3810 days ago

Shouldn't the business plan evolve over time? Version 1.0, 2.0, etc...

Today I have ordered Tim Berry's books, The Plan-As-You-Go Business Plan and 3 Weeks to Startup: A High-Speed Guide to Starting a Business.



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