The Ideal Customer Profile framework this article references consists of 7 inputs – all dictated by the situation for which we’re identifying the Ideal Customer – and those are: Ready, Willing, Able, Successful, Profitable, Expansion Potential, Advocacy. This article focuses on using existing Customer Data to fill in the last four inputs -Successful, Profitable, Expansion Potential, and Advocacy - in the Ideal Customer Profile.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!