Storytelling is the ability to create a compelling vision of the future. Great salespeople include in their stories the challenges and the obstacles that will need to be overcome in order to create that future. They write the future positive outcomes with their clients as both characters and as coauthors. Use these tips to be a better storyteller.
6 Ways You Can Be A Better Storyteller in Sales
Posted by
iannarino under Sales
From http://thesalesblog.com 5169 days ago
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5169 days ago
However, the bit about projecting a "Better Future" is but one side on the coin I believe. The other, the one about potential negative consequences, can be used to motivate as well by invoking ALARM.
Mind you, sales people will need to TAKE particular CARE here for anything negative can be too over powering if laid on too thickly or in an obvious self-serving way. But none the less, it does provide an alternative way of motivating prospects for all of us I think can appreciate how success is not only about what you realize, but also what you avoid.
For some context about this, read bankruptcies and car crashes in my Biz Money Matters article "Debt Chickens Coming Home to Roost" at http://blog.tonyjohnston.biz/?p=2166/.