BizSugar.com › Sales › Love the One You're With: Strengthening Existing Customer Relationships, by Paul Cherry

Like a marriage, a business relationship is always two-sided. Ever faced a situation where you thought your relationship with a customer was still going strong, only to find she's got her eye on a rival vendor? This article stresses the importance of salespeople nurturing existing customer relationships and asking questions that get to the heart of customers' true wants and needs.