n most businesses, between 70-80% of your leads are long term. They're potential clients who pass all your qualifying criteria - but they're just not ready to buy right now.
Ideally, you want to begin to build a relationship with these potential clients so that when the time is right to buy, you're in the front of their mind.
Unfortunately, most firms tend to drop leads the moment they find out they're not going to close in the short term. This is a huge mistake. Almost all these potential clients will buy from someone in the next 24 months. The role of Lead Nurturing is to make sure that someone is you.
Sales Excellence Podcast - Episode 4 : Lead Nurturing
Posted by ianbrodie under SalesFrom http://www.sales-excellence.co.uk 5491 days ago
Made Hot by: on May 1, 2009 8:08 pm
Who Voted for this Story
Subscribe
“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
Comments