Back in January, I realized I was wrong about proposals. I don’t do them anymore. I admonish clients and colleagues when they talk about writing one. A Recommendation Summary, while extremely similar, is profoundly different. And it’s much more than semantics. As an outsider, I humbly submit my proposal for possible consideration by the all-powerful decision maker to whom I must defer. As an insider, I offload the tough task of preparing a set of recommendations to address a pressing issue from the harried, overworked customer executive and am appreciated as a high-value team member.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!