“Cost-per-lead” – That’s a frequently-heard term in the digital marketing business. There’s only one problem. It doesn’t really mean much in terms of customer acquisition. A business can be swimming in leads, and still go broke without a successful way to determine which of those leads are valuable, and then convert.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!