“Cost-per-lead” – That’s a frequently-heard term in the digital marketing business. There’s only one problem. It doesn’t really mean much in terms of customer acquisition. A business can be swimming in leads, and still go broke without a successful way to determine which of those leads are valuable, and then convert.
Boost Your Customer Acquisition by Putting a Stop to Your “Lead Collection”
Posted by B2CMKTG under SalesFrom http://www.b2cmarketinginsider.com 5048 days ago
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