Brochures, flyers, catalogs: They're all part of the weak salesperson's selling arsenal. While these pieces can be helpful in marketing a business or a product, they are rarely much help to a salesperson in selling a product or service.
Brochures Don't Sell. People Sell.
Posted by
SkipAnderson under Sales
From http://blog.sellingtoconsumers.com 5361 days ago
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Comments
5361 days ago
Selling itself is changing. Buyers are more educated, they are searching for information by themselves, and they don't need a brochure - they are looking from providers to understand buyer’s situation, needs and business.