Here's a deep-dive into the concept of Decision-Making Units (DMU) from the perspective of B2B marketing and sales. In a typical B2B purchase, there is likely to be a complex decision-making unit and we need to communicate more details to more people, each of who have different information needs.
How to Build your B2B Sales and Marketing Strategy Around the Concept of DMUPosted by arvidlinde under Sales
From https://www.lexisclick.com 2304 days ago
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