BizSugar.com › Sales › It Doesn't Matter What We Know, It's What The Buyer Needs

Companies spend $100's of millions every year in training sales people about their products and solutions. As sales people, we are proud of our knowledge--naturally eager to demonstrate it to customers. Likewise, people in our company who may support us--developing sales and marketing materials, resources we may leverage to make calls an support our sales efforts---everyone is excited and passionate about the solutions we have and the great value we can bring to our customers.