BizSugar.com › Sales › Make the Sale: 5 ways to create a b-to-b sales pitch that works

The business-to-business selling process is about executing the basics consistently. In fact, it’s not always the “best” company that wins a new customer, but the one delivering the best pitch. One basic approach, executed perfectly, can be successful time and again. With that in mind, here’s how to create a pitch that will help you better connect with prospects — and make a sale.