BizSugar.com › Sales › Messaging Or Engaging, Where Is The Conversation?

Messaging is important. It's where marketing spends a lot of time, as it should. It's where critical issues are identified, it's where our organizations put a stake in the ground about what we stand for, what we do, and how we can help customers. It drives visibility and awareness. Done effectively it engages the prospect or customer and starts the conversation.