BizSugar.com › Sales › Moving From The Teaching Pitch To A Collaborative Dialog

The other power of the collaborative dialog is the teaching is now bi-directional. Just was we seek to teach the customer, we are also learning from the customer. This enables us to improve--to take these insights and this learning to other customers, further increasing our value and differentiating ourselves from those that only offer a product, a solution to known problems, or insight about opportunities.