People Buy On Benefits - Not Features | Small business news; tips; networking

Posted by argentisgroup under Sales
From http://salestipaday.com 5023 days ago

Prospects and Clients do not buy features. They buy the benefit that a feature gives them. Here is how to reshift your story to include benefits and grow sales.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by argentisgroup
5022 days ago

Absolutely, Thanks Duncan

- 0 +

Written by businessavante
5023 days ago

It's true, Chris, but buyers who know the benefits of certain features often research & qualify their purchases based on the existence of the feature(s) that produce the benefit(s). i.e. I want to record a TV show on DVD while watching a different show (or a video tape) simultaneously - does the device in question have that feature? People who use "buying guides" buy based on feature lists & specs (the latter being easily manipulated via differing testing methods stringent-v-"lax").

businessavante (Duncan)

- 0 +