People Buy On Benefits - Not Features | Small business news; tips; networking

People Buy On Benefits - Not Features - http://salestipaday.com

Posted by argentisgroup under Sales
From http://salestipaday.com 4828 days ago

Prospects and Clients do not buy features. They buy the benefit that a feature gives them. Here is how to reshift your story to include benefits and grow sales.

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Comments

Written by argentisgroup
4827 days ago

Absolutely, Thanks Duncan

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Written by businessavante
4828 days ago

It's true, Chris, but buyers who know the benefits of certain features often research & qualify their purchases based on the existence of the feature(s) that produce the benefit(s). i.e. I want to record a TV show on DVD while watching a different show (or a video tape) simultaneously - does the device in question have that feature? People who use "buying guides" buy based on feature lists & specs (the latter being easily manipulated via differing testing methods stringent-v-"lax").

businessavante (Duncan)

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