Usually it's easier, and cheaper to sell to a current customer than to acquire a new customer. Monitoring customer retention and customer attrition is important. Ideally, 100% of our customers continue to see superior value in our products and services, and want to continue to be customers.
Performance Management Friday --- Customer Retention/Customer Attrition
Posted by dabrock under SalesFrom http://partnersinexcellenceblog.com 4552 days ago
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