BizSugar.com › Sales › Pull Opportunities Through Your Sales Process – Don’t Push

The idea of “Pull” as applied to the sales process is very counter-intuitive at first. And realize, by the way, that to really make it sing, you first need a “perfect process,” which of course none of us has. So it’s not a silver bullet. It is, however, a dramatically different way to look at your sales process, and:

* It forces a customer-centric perspective
* It relentlessly reveals wasted effort
* It reduces sell cycle time