The language choice of “overcoming objections” is ineffective, in part, because of its adversarial connotation. Effective salespeople elicit their client’s concerns, knowing that they are real, substantial, and must be dealt with in order to move a deal forward.
Resolving Concerns Is More Than Overcoming Objections
Posted by
iannarino under Sales
From http://thesalesblog.com 5086 days ago
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