BizSugar.com › Sales › Sales Techniques

Sales techniques are many as they are varied. They can be as much psychological as functional when it comes to engaging customers. In a heavily influenced digital sales world where inbound leads seem to rule the roost, lots of valid sales techniques have been overlooked. This has had the effect of salespeople not really understanding the nuances involved in making successful sales calls, presentations or pitches. Regardless of whether the sales call is an inbound lead, a web lead or a cold call, always approach the prospect or customer with the same degree of effort and preparation.