Some Talking Points About Talking Points

Posted by SkipAnderson under Sales
From http://blog.sellingtoconsumers.com 4453 days ago

Politicians use talking points. So do pundits, PR types, and...salespeople. Here are some talking points about talking points.

> Talking points help provide

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Comments

Written by HeatherStone
4452 days ago

Skip,

I definitely agree having a few important points to stress regularly, especially about how your product is different and how it solves a customer's problem, can be helpful, but, as you also suggest in the post, it's important never to make the customer feel as if they are being talked at rather than listened too. Also, what a customer says, even an objection, can be helpful information, so I think it's important never to get so into pushing a message that you can't hear that feedback.

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