Politicians use talking points. So do pundits, PR types, and...salespeople. Here are some talking points about talking points.
> Talking points help provide
Some Talking Points About Talking Points
Posted by
SkipAnderson under Sales
From http://blog.sellingtoconsumers.com 4250 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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Comments
4249 days ago
I definitely agree having a few important points to stress regularly, especially about how your product is different and how it solves a customer's problem, can be helpful, but, as you also suggest in the post, it's important never to make the customer feel as if they are being talked at rather than listened too. Also, what a customer says, even an objection, can be helpful information, so I think it's important never to get so into pushing a message that you can't hear that feedback.