BizSugar.com › Sales › The Thigh Bone Is Connected To The Shin Bone, The Shin Bone…..

My last post, The Hip Bone Connected To The Thigh Bone….. , started a discussion about systems, that is how things work, interrelate, and the dependencies they have on each other. I focused specifically on how we acquire and retain customers, focusing on sales and marketing as separate, but tightly related systems. Changes we make in components of our marketing systems impact the overall marketing system and impact the corresponding sales systems — and vice versa. For example, if we gear up a major new sales prospecting initiative to acquire new customers in a certain market segment, but we don’t have the corresponding marketing programs to support the sales initiative, we will probably not achieve our goals.