BizSugar.com › Sales › What Conversations Are You Starting?

Usually in sales, we aren’t starting conversations–we’re pursuing them or following up. Perhaps, it’s a query from a prospect and we follow up, qualifying them and moving forward. Sometimes we reach out to try to determine if the customer is interested in what we have to sell–too often with bad results. But really we only get engaged once the customer has determined they have a problem and they want to do something about it. What if we changed, what if we took the leadership and initiated things?