BizSugar.com › Sales › What Customers Need To Know Before They Buy

A recent study by professors at Brown University and the University of Colorado-Boulder found that consumers widely differ when it comes to how they approach buying a product. Some people require a lot of information, and prefer details — and others make more of an intuitive decision. The interesting part is that according to the study — if you give too much information to someone who is more intuitively-based, it will backfire, and make them less likely to make a purchase. The same is true conversely — not enough detail for the ‘information fiends’ — and you will lose that sale, too.