The old saying says, "Sell the sizzle, not the steak." But sizzle won't move steak out the door. What will is the





Comments


Written by ShawnHessinger
4403 days ago

I think the important thing to remember here is value. The value a customer puts in a product or service will determine his/her feelings about it. I can't feel good about something I don't value. Without the customer's belief in the value of a product or service, there is no starting point.



Written by lyceum
4406 days ago

I am getting hungry for a steak after reading the post by Skip Anderson! :) The good feeling is an response to your values. You have to take some time to introspect on why you are buying something, otherwise you could end up with a "buyer's remorse syndrome"...



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!