Even in its best execution, the problem with value propositions is they are rooted in what we sell. We base value propositions on our products and our solutions. It's increasingly difficult to differentiate our products and solutions---more importantly, that's not what's important to the customer.
Your Value Proposition Is No Longer Sufficient
Posted by
dabrock under Sales
From http://partnersinexcellenceblog.com 4726 days ago
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