Facebook is the largest social network in the world. And, no wonder that most companies are investing time and money into this platform to build a strong relationship with their customers. However, since it was created, social media marketing evolved a lot and simple methods are not working anymore on Facebook. People are tired of seeing promotional-only messages from brands. They want entertainment, they want to be loved and they want to be involved. Only when you make each customer feel important, he will become your loyal follower and customer.
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