If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway.





Comments


Written by Adam_Gottlieb
3424 days ago

Very interesting post... But I think a lot of this has to do with the motivation, personality, and quality of the blogger, not necessarily the topic. People can have a discussion about seemingly mundane, boring things if it is interesting to *them.*

The take away here, is that comments shouldn't be forced. When they are, they look it and that defeats the purpose. But, when they are a natural extension of the content and a real reflection (albeit a sample) of the community of readers, then there is great value in not only having them, but encouraging them.



Written by elainerogers
3424 days ago

We are human, we judge a book by its cover, and are much more likely to engage on a blog if there is already a conversation / debate in the comment section. (OR if the post moves us personally)

However, I would rather someone use their 20 seconds to share my blog post on 3 different platforms, than take the time to comment for the sake of it.

The other side of the coin, many blogs (including this site) do leave a call to action / provoker at the end to encourage participation. Unlike this site, a lot of blogs who have a more lengthy comment thread, can end up with 10 different conversations / debates in the comment section, and the original topic is not discussed anymore, but people are reacting to each other's comments. I am still unsure whether this is good or not.

To answer your own call to action, I feel people are commenting less on blogs and more when RTing a post, or liking on FB or +1 on G+ - I always add my own comment, rather than just "share". I believe it helps make it more human and appeal to the mind/heart.

A great little thought provoker Shana, thank you!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!